Discount dress ALERT! Brides do Good Launches First Pop-up Boutique in London

Brides do Good has secured a stylish Mayfair address for its latest venture, a pop-up bridal boutique. In this elegant environment, brides-to-be can discover a wide selection of pre-loved, sample and previous season designer wedding dresses and accessories, available immediately and at a discount of up to 70 per cent off the original price.

A wedding industry game-changer, since 2016 Brides do Good has been helping hundreds of brides-to-be find their dream wedding dress at a price they can afford without sacrificing the luxury or service which has become synonymous with bridal retail.

Chantal Khoueiry, founder Brides do Good commented, "We are delighted to launch our first pop-up boutique in London. Autumn is a key period for brides-to-be to begin searching for their dream dress and from our new home in Mayfair we hope to attract Brides from all over the world. Since our launch, our vision has always been to build a luxury brand, both online and in store; a brand which helps brides find their dream dresses while investing in the futures of girls around the world, providing them with an education and opportunities to help them reach their full potential in life."

Located in the Lower Salon of 19 South Audley Street, the bright, welcoming and intimate space houses a fantastic selection of dresses from world-leading bridal brands to emerging designers, with prices ranging from £500 to £5,000 and sizes 4 to 30. Experienced bridal stylists are on-hand to assist brides to find their dream dress and, while there's no fee to browse, to try on the dresses a fee of £20 is requested, 100 per cent of which is donated to the charity's projects.

Designed to complement any wedding outfit, the boutique stocks a selection of bridal accessories including shoes by Aruna Seth as well as a range of veils and headpieces. No appointment is required to try accessories.

Brides do Good work with charity partners including Plan International and Too Young To Wed and, since 2016 have funded projects in Egypt, Ethiopia and Nigeria focused on ensuring safe access to quality education for vulnerable young girls, providing the tools and training needed to safeguard an independent future free from the dangers of child marriage.

Brides do Good will be popping-up in Mayfair from 25th September until 30th November, 2018. To mark the launch, Brides do Good is offering complimentary appointments if booked in September.

For more information, visit www.bridesdogood.com