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Ghost fragrance rebrands with refillable summer scents for a new generation
For more than two decades, GHOST has been more than a fragrance; it's been a thread in the fabric of some of life's most cherished memories. Today marks the beginning of a new era for GHOST. Following two years of reflection, development, and innovation, the brand has proudly unveiled its long-anticipated rebrand that honours its past while boldly stepping into the future.
Rooted in the same emotional resonance that has captivated consumers over the years, the reimagined GHOST brand introduces a collection of elevated experiences and contemporary fragrances designed to speak to a new generation.
At the heart of this evolution lies a new message: “Embrace Your Aura” - a call to stand tall in your individuality and feel empowered to be wholly, unapologetically you. Every scent becomes a tool for self-expression, allowing you to curate the energy you want to carry, whatever the mood or moment.
This next chapter also reflects a deeper commitment to the future. As part of the rebrand, GHOST has embraced a more sustainable and conscious approach to beauty. Refillable by Design: Made to be re-loved. These fragrances are refillable, so you can enjoy your signature scent sustainably, again and again. As a 100% vegan and cruelty-free brand, with Vegan Society-approved fragrances and no animal-derived ingredients, GHOST creates products you can truly feel good about.
The new launch will be available online, and in-store across Superdrug, Boots, The Fragrance Shop, Look Fantastic, John Lewis, and Beauty Base.
It’s a love letter to those who grew up with GHOST, and to those discovering it for the very first time.
DEEP NIGHT
30ml | £30
50ml | £45
90ml | £60
Feel the rush of the night with velvety, sensual notes. Deep, myterious, and not for the faint of heart. This is confidence, bottled. A blend of moon flower and juicy peach meets creamy sandalwood for a rich, sensual finish that lingers. This fragrance is refillable, so you can enjoy your signature scent sustainably, again and again
30ml | £30
50ml | £45
90ml | £60
Feel the rush of the night with velvety, sensual notes. Deep, myterious, and not for the faint of heart. This is confidence, bottled. A blend of moon flower and juicy peach meets creamy sandalwood for a rich, sensual finish that lingers. This fragrance is refillable, so you can enjoy your signature scent sustainably, again and again
ORB OF NIGHT
30ml | £30
50ml | £45
90ml | £60
Alluring and passionate, Orb of Night captures the magic of transformation; those fleeting moments between sundown and sunrise. With dark fruits, velvety jasmine and roasted tonka, it's a fragrance that possesses the magic of nature's most transformative moments: sundown and sunrise. Orb of Night breathes life into the new day.
30ml | £30
50ml | £45
90ml | £60
Alluring and passionate, Orb of Night captures the magic of transformation; those fleeting moments between sundown and sunrise. With dark fruits, velvety jasmine and roasted tonka, it's a fragrance that possesses the magic of nature's most transformative moments: sundown and sunrise. Orb of Night breathes life into the new day.
