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Fashion, bridal fashion, wedding and bridesmaids dresses

See beautiful wedding dress collections from London bridal shops plus bridesmaid dresses, mother of the bride and suits for grooms.

The frill of it - fun and flirty dresses

Layers and ruffles adorn dresses in the new-season bridal collections

It's all in the detail

The 2022 wedding dress collections feature figure-hugging styles, timeless trumpet silhouettes, chic tailored jackets and wrap dresses – sunglasses optional!

Dress up for 2022

Stylish trousers, statement sleeves, sleek A-line silhouettes and voluminous skirts are just some of the styles that brides will be wearing this year

Once upon a time

Dress dreams come true with this edit of fairytale-inspired gowns

Main image, www.jlmcouture.com/Tara-Keely

Star of the show

Make an entrance in a glamorous gown teamed with statement accessories.

Dresses by www.bowendryden.co.uk

Photographed by www.rossananovella.pixieset.com

The return of the ballgown

This wedding season, brides can make a grand entrance in a dramatic gown for the ultimate wow-factor leaving guests with an image to remember. And after the last year of cancelled big-day and postponed weddings - let's not mention the c-word - we think autumn and winter 2021 brides and those tying the knot in 2023 should go all-out with showstopping glamour. Here at County Wedding Magazines HQ, flicking through these images, we honestly can't pick our fav!

The frill of it

Cascading layers of ruffled tulle, silk organza and soft chiffon combine to create shapely, voluminous gowns that will be fitting of a luxe wedding setting whatever the theme. Here, at County Wedding Magazines HQ we love to swoon of the bridal gowns our in house fashion editor Claire Ridley picks to grace the lovely pages of the County Wedding Magazine titles. Each issue it gets harder to pick our favourite - here's a selection for you to enjoy!

Cover up

When it comes to accessorising it's easy to think about just the jewellery and headwear however, the ultimate style statement can be an on-trend bridal jacket, a must-have cape or if you're not daring enough for either of those, then why not simply opt for a wedding dress with statement sleeves this winter! In fact, it's not just winter brides that can rock this look, with plenty of lightweight fabrics offering lovely alternatives it's certainly a look that lovely summer brides can also indulge in.

A fairytale ending

'And so they lived happily ever after...' or so the fairytale goes; and what better wedding dress than one of these beauties that really scream romance. These fairytale gowns feature layers of frothy tulle, embellished lace and embroidered organza for a touch of movie-star magic; what's more, they will look outstanding in the wedding pictures! Here at County Wedding Magazines HQ the wedding dress featured called Melissa truly stole our hearts, and will give every bride that wears this dress her Cinderella moment - you shall go to the ball!

Straps are back

These sassy styles feature decorative and embellished straps, from the elegant spaghetti-style straps for those brides-to-be looking for something subtle and sophisticated, to the grand frills and diamante designs for those looking for a truly showstopping bridal aisle style - fashion editor, Claire Ridley has picked something for everyone! A personal favourite of County Wedding Magazine's resident fashion editor is the Victor Frill dress by Halfpenny London and we can certainly see why, it's absolutely gorgeous!

Bohemian Rhapsody

Pretty ethereal gowns in soft lace, chiffon and tulle never go out of style and are as popular as ever with brides-to-be planning their wedding look for 2021 and beyond. When it comes to accessorising a boho wedding gown the options are endless, particular when it comes to choosing the headwear which is truly evident in this gorgeous, stunning collection of wedding gowns - here at County Wedding Magazine headquarters we honestly can't pick our favourite!

Short and sassy

Dare to bare in one of these fun and flirty styles that offer a versatile alternative to the traditional wedding dress! What's more, these shorter styles are also fitting if you're due to have a ceremony this year/early next year but a full-on bash later in 2021; here at County Wedding Magazines HQ we think two dresses is the way to go! And when you have the option of wearing two dresses, who says you have to play it safe? Let's go shopping...

Blooming Marvellous

Pick a wedding dress budding with flower detail! Your wedding day is the perfect time to show your personality. If a white wedding dress just isn't you, there's a whole host of colourful alternatives. What's more, who says you have to pick just one colour at all? Why not go all out and opt for a patterned wedding dress on your wedding day? It's the one day you can wear exactly what you want, and walk down that aisle truly in showstopping style. From lace applique flowers to all over prints, go wild and go floral on your wedding day.

What's in store

We've had a sneak peak at the new season bridal dress collections to reveal the upcoming, Insta-worthy trends