Bridal fashion news and inspiration

All the latest wedding fashion trends for the bride, bridesmaids, mother of the bride and grooms.

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We chat to Soozie Jenkinson, head of lingerie design at M&S

With Google searches for winter wedding guest outfits up by 140%, M&S research has revealed that 61% of women have not purchased a dress they love because they don't already own a suitable bra. We chat to Soozie Jenkinson, head of lingerie design at M&S to ask which bra type you should wear with your wedding outfit. With research revealing that the open-backed dress is the most challenging to find a perfect bra solution for, Soozie says: "If you're looking for the perfect solution to conceal your bra in an open-back dress, we recommend opting for a multiway bra. Thanks to its versatile construction, clear straps and adjustable back converter, it can work with any outfit but is perfect for low-back dresses."

Posted: 24 November 2022

Grace Loves Lace celebrate 11th birthday will a free veil offer

To celebrate their 11th birthday, Australian wedding brand Grace Loves Lace is gifting every bride who purchases a full-priced gown a complimentary GRACE veil throughout the month of November! The complimentary birthday month tradition started in November 2021, when Grace Loves Lace's founder Megan Ziems decided to share the 10-year anniversary with the bridal community and has again this year decided to do so. So, what is the veil that's up for grabs? The GRACE veil (RRP £180.00) is crafted from a soft, translucent ivory tulle. The GRACE veil has been designed to complement each and every Grace Loves Lace gown. The long 2.8-metre train cascades effortlessly down the body, swishing gently as the bride walks down the aisle.

Posted: 15 November 2022

We chat to Zoe Price-Smith at Boux Avenue about bridal lingerie

We caught up with Zoe Price-Smith, chief design and product officer at lingerie and sleepwear experts Boux Avenue to chat about bridal lingerie and their new sustainable nightwear collection and what's in store for the festive season. She tells us, "Here at Boux Avenue, we are on a journey in becoming a more sustainable brand, and we are starting with our new ethically sourced nightwear collection. We are excited to announce that the Glam nightwear collection called Marnie has had a major upgrade, as the new Maisie. This new nightwear collection is made from recycled polyester fibres (excluding lace trims). Maisie is designed with a glossy satin finish for a luxe feel, in sexy shapes, including a high-cut leg on the shorts. The collection comes in black and ivory, perfect for brides along on-trend colourways. There's even a hot pink shade (hello Barbiecore!) and a powder blue option available. Whether you're looking for your bridal day and night underwear for yourself or your bridesmaids, Maisie is the one!

Posted: 10 November 2022

Anthropologie announces charity partnership with Create

Anthropologie is delighted to announce its partnership with multi-award-winning charity, Create, which empowers lives, reduces isolation, and enhances wellbeing through creative arts. Create believes that everyone – regardless of circumstances, behaviour, age, gender, race or disability – should have access to the power of creativity. They work with young and adult carers, disabled children and adults, older people with dementia, prisoners, refugees, young people with mental illness, homeless adults and members of the LGBTQ+ community. Create runs free creative arts projects with people facing challenges in their lives. Working with their incredible roster of professional artists, children and adults are given the chance to express themselves, meet other people, have fun, and build skills through animation, dance, drama, music, painting, photography and a host of other artforms.

Posted: 1 November 2022

Boux Avenue's free knicker offer is back!

It may seem like Black Friday has come early with the news that Boux Avenue's free knicker offer, with any matching bra, is back by popular demand! At Boux Avenue, the team know that everyone loves a matching lingerie set, which is why from Monday 24th October, our customers will be able to receive a free pair of knickers when purchasing the matching bra online and in stores, allowing you to buy the full set without breaking the bank! Boux customers can save up to £18.00, the ideal little treat to yourself, just before all of your Christmas shopping.

Posted: 24 October 2022

Calzedonia Group brands unveil new flagship store at Oxford Circus

The Calzedonia Group is proud to unveil a new flagship store in the heart of London on Oxford Street, the most famous shopping street in London, just in time for Christmas. Located on the corner of the iconic Oxford Circus, the store showcases our brands Intimissimi, Calzedonia and Intimissimi Uomo across three beautiful spaces. It's also the first time Intimissimi Uomo has launched a physical space in the UK. Visit us for an unforgettable shopping experience.

Posted: 13 October 2022

Dune London celebrates 30 years of style

When founder Daniel Rubin opened the doors to the first Dune London concession in 1992, he set in motion a truly British brand that has become loved the world over. Daniels's mantra of affordable luxury has made Dune a byword for beautiful women's and men's footwear and accessories. To mark Dune's 30th anniversary, the brand has launched a capsule collection of four stunning, limited-edition pieces. Designed in-house by Dune's design team, the collection highlights the brand's uncompromising attention to detail and craftsmanship, whilst keeping the design exciting and contemporary with the use of intricate metalwork, texture, and luxurious materials.

Posted: 6 October 2022

Wild Fawn Jewellery collaborates with Ed Sheeran

Wild Fawn Jewellery is excited to announce its latest exciting collaboration. The sustainable jewellery brand has partnered with music hitmaker Ed Sheeran to create a limited-edition butterfly necklace, sold exclusively to fans via his online store. The unique, intricate sterling silver butterfly design, inspired by his latest album comes with a 45cm sterling silver chain in a bespoke box. Each piece is crafted using recycled sterling silver and handmade with care in Wild Fawn's London studio with little environmental impact, making each piece perfect for those who prefer a more environmentally aware lifestyle. Emma Barnes, the founder of Wild Fawn Jewellery tells us, "We are incredibly excited to be working with Ed on such a special project. Butterflies are synonymous with his new album and make for a beautiful statement necklace that fans can cherish for years to come."

Posted: 22 September 2022

Quiz launches new occasion wear collection

High street favourite clothing brand Quiz has launched a fantastic new occasionwear collection just in time for the party season. Whether you're shopping for a sassy hen night outfit, a fashionable bridesmaid dress, a glamorous gown to wear as a wedding guest this season or for the festive Christmas do, look no further than this stylish mix of styles. Silhouettes include midi-length, bias-cut looks, embellished dropped waistlines and full-length fit 'n flare dresses featuring statement sleeves.

Posted: 16 September 2022

Orelia jewellery launches Orelia & Co. platform

Orelia, the jewellery brand bridging the gap between value and luxury, launches Orelia & Co. – an expertly curated community of jewellery brands in good company on one platform. Orelia & Co. will create and drive a community of fashion fans, connecting jewellery brands and founders with an audience of jewellery followers. Jewellery lovers can now discover and shop from an expert curation of jewellery with ease in one place, from timeless vintage to playful charms and pearl experts to on-trend beaded tech phone jewellery, while supporting a community of the best independent, newly founded and diverse brands.

Posted: 9 September 2022

How to choose your perfect dress to suit your body shape

You'll already know your likes and dislikes when choosing clothes. You may prefer garments with simple lines or would rather choose something more detailed and pretty. For your wedding your dress should reflect your personal style to ensure that you feel comfortable wearing it all day. Whatever your preferences, you can achieve the "WOW" factor whether you choose to purchase a dress, have one made or even hire it. In order to help you, Cliff Bashforth, MD of style consultants Colour Me Beautiful, has shared his top tips with us.

Posted: 7 September 2022

Susannah King London launches rings made with upcycled gemstones

London-based jeweller Susannah King has created a selection of colourful rings made using upcycled gemstones that she already had in her collection. They have gone viral on TikTok with videos reaching upwards of eight million views. More than £20,000 worth of rings were sold in under a minute as a result, with the affordable designs ranging from £300 to £1,000 per ring. Launched live on her social channels, the 28 rings received more than 2,000 messages and were all purchased in less than 60 seconds, meaning the jeweller has had to plan another larger collection due to be released this winter. They make the ideal wedding or engagement ring for couples wanting something a bit different.

Posted: 1 September 2022

Bravissimo to donate 10% of sales to Coppafeel! with their Nova Lounge Bra

Bravissimo, the leaders in bras and bra-sized swimwear made for D cups and up is donating 10% to Coppafeel! with each sale of the Nova Lounge Bra across October for Breast Cancer Awareness month. A previous sell-out in March 2020, this supportive lounge bra with non-padded cups, straps and an under band is made from a super-soft fabric for an ultra-comfortable fit. The soft neutral colourway sits nicely under a variety of outfits including special occasion dresses for weddings.

Posted: 25 August 2022

Boux Avenue's free knicker offer is back instore and online

Boux Avenue has launched their most-loved offer - a free pair of knickers when purchasing the matching bra* allowing customers the opportunity to buy the full set without breaking the bank, with savings up to £26.00. The offer is now valid in all of Boux Avenue's 28 stores and online at www.bouxavenue.com throughout August. It's the perfect opportunity to stock up on wedding night and honeymoon lingerie with a selection of fashionable styles and different colours to pick from.

Posted: 11 August 2022

Sabina Motasem wins Best Sustainable Bridalwear Brand at the Marie Claire Sustainability Awards 2022

Luxury wedding designer Sabina Motasem is excited to reveal the label has been named Best Sustainable Bridalwear Brand in the 2022 Marie Claire Sustainability Awards. The awards, which are in their second year, celebrate the brands, organisations, and products that are genuinely implementing change and building a better tomorrow. Sabina, who launched the Green Bridal Collection in 2020 tells us: "We are so happy to be recognised for the work that we are doing in creating sustainable bridalwear." She continues: "It's such an honour to receive this from Marie Claire - it's heartening they are celebrating eco-friendly brands like ours. Our mission was to prove that you can be environmentally friendly and fully sustainable without compromising on quality or price. And we didn't want to stop there – we also wanted to empower women and help communities as well. This award really is the icing on the (wedding) cake!"

Posted: 4 August 2022

Ashley Graham and Pronovias launch second bridal collection

Pronovias Group, the world leader in luxury bridal, launches the second Ashley Graham x Pronovias collection. Within its inherent pledge to dress the dreams of every bride, this launch is another step in the company's long-term commitment to body diversity in bridal fashion. Like every other dress in the Pronovias Group portfolio, Ashley Graham x Pronovias 2023 collection will be available in an extended size range of 32 to 64 (US 0 to 32). Ashley Graham tells us, "I'm so excited that Pronovias Group and I were able to collaborate again and continue to create luxury bridal dresses for women of all shapes and sizes." She continues, "I can't wait for everyone to see what we've done with this amazing collection because every woman deserves to feel beautiful and comfortable on their wedding day."

Posted: 28 July 2022

Orelia launches hair accessories for summer 2022

Orelia, the jewellery brand that is both aspirational and affordable, bridging the gap between value and luxury, announces the launch of its first hair accessories collection just in time for the summer wedding season. It includes three silk mix scarves and ten hair claw styles inspired by the iconic, low-maintenance looks of top model Bella Hadid and nineties fashion muse Carolyn Bessette-Kennedy. The hair claws come in a range of designs and sizes, catering for all types of hair lengths and thicknesses.

Posted: 21 July 2022

The second Whistles collaboration with Hai launches today

The Whistles collaboration with Hai launched in May 2022, featuring model and artist Kesewa Aboah starring in the campaign. The next release launches today, exclusively at Whistles. Founded in 2018 by Tessa Vermeulen, the brand began with silk. Timeless and ethereal, Hai is known for its cult bags and has since expanded its offering with ready-to-wear and accessories. 'Hai' comes from the Mandarin word for sea: the ocean's movement, strength, and ever-changing nature reflect the brand and the materials they thoughtfully use. Immersed in optimism, the capsule collection comprises 13 signature Hai styles in 100% silk, all reworked to echo the vibrant tones of Whistles SS22 colour palette. From playful handbags and scrunchies to a lilac bias cut skirt and coordinating ruffle blouse, as well as two classic slip dresses in bold shades of lime green and hot pink, these are pieces designed to complement each other and can be easily mixed and matched.

Posted: 14 July 2022

P.S. Bridal launches online booking platform The List

P.S. BRIDAL launches THE LIST - the first-ever bridal booking platform and style hub, with favourite bridal designers and boutiques all in one place. P.S. BRIDAL THE LIST is revolutionising the bridal industry, making the process easier and digital for today's modern bride. THE LIST by P.S. BRIDAL is the first invite-only bridal style hub and booking platform, with a directory of top bridal designers. Users are able to sort by styles, price, locations, features (including sustainability) and more. As a user, your P.S. Style Pack (your personal bridal pack with your top brand and dress matches) links into THE LIST making it seamless and easy to find your perfect dress.

Posted: 7 July 2022

Pronovias offers an elevated bridal experience in new London flagship store

Pronovias Group, the world leader in luxury bridal has relocated its London flagship store to the heart of Mayfair. While this new location is a mere 70 meters from the original London store, it signifies a giant leap in investment and a strong display of confidence in the future of the bridal industry. At approximately 6,000 sq ft the new store spans three floors (basement, ground floor and first floor). Reducing the store levels from five to three will improve the customer journey for brides, offering them a more intimate and luxurious experience. "All indicators point to a boom time for weddings," says Amandine Ohayon, CEO of Pronovias Group. "Our new London store will give brides the ultimate bridal experience, with expert advice from our consultants and more floor space to display our collections. True to our promise, in this new boutique we really will be able to dress the dream of every bride."

Posted: 30 June 2022

Steamery unveil wedding care outfit guide in time for summer celebrations

Are you getting married this summer and want to know how to take care of your wedding dress, bridesmaids' gowns and suits before, during and after the big day? Then check out Steamery, the Scandinavian clothing care brand that has unveiled tips for caring for your wedding outfits. We catch up with co-founder Frej Lewenhaupt to find out more. He tells us, "Before the wedding, the primary task is to make sure your dress or suit is kept in perfect condition for the big day. Good preparation beforehand will minimize the risk of extra maintenance during your wedding day. So make sure that you store your dress or suit in a garment bag that's meant for storage. Never opt for one made of plastic because it may trap moisture that can cause the garment to catch mould and odours or get stained. The only time to use a plastic bag is during transport, to protect the outfit from bad weather. Heavy dresses should be stored lying down, for instance under the bed. Lighter dresses, tuxedos and suits should be kept hanging in their garment bag. Protect them from direct sunlight because it can make white fabrics turn yellow. It's best to store your precious pieces in a dry and dark place where they aren't cramped with other garments.

Posted: 23 June 2022

Wedding guest attire - the lowdown!

This summer is set to be a bumper year for weddings, and although multiple invitations through the door are exciting you'll be left with one very important question: what am I going to wear? Have you ever been shopping with a friend and found that she's drawn to pretty dresses, whilst you make a beeline for the sharp tailored blazers and jeans? Or perhaps you have a friend who always looks effortlessly stylish whether you're going out for coffee or attending a party. That's your individual style personalities shining through. In order for us to look good and feel great in the clothes that we wear we not only need to know the best way to wear colour but also what our style personality is. According to Colour Me Beautiful there are Six Style Personalities...

Posted: 16 June 2022

NEXT The Rochelle Series launches for summer

Get set for summer weddings and honeymoons with the latest NEXT The Rochelle Series. The collection includes statement dresses, blazers and trousers perfect for a day-to-night look, versatile swimwear in mix-and-match separates, beach-to-bar dresses and throw-and-go oversized shirts for effortless style. Cute denim shorts and jeans can be perfectly paired with flats or mules. With more than 40 pieces to pick from, there are plenty of Insta-worthy styles for any occasion with prices ranging from £8 - £54.

Posted: 16 June 2022

Where it with pride - new designs in celebration of Pride month!

In light of Pride month has, Abbott Lyon have recently partnered with Switchboard, an LGBTQ+ helpline charity, to release four vibrant new pieces. 100% of all proceeds from the collection will be donated to the charity who support a safe space for anyone wanting to discuss any matters, including sexuality, gender identity, sexual health and emotional well-being. The customisable lettering option also makes them pretty gifts for your bridal party gifts - or just a pre-wed treat for yourself!

Posted: 14 June 2022

Fashion expert reveals their top tips to style the soft colour blocking trend

On Thursday 9th June on This Morning, Gok Wan revealed that soft colour blocking is set to be the latest fashion trend that everyone should be aware of. Colour blocking is the sartorial art of blocking colours together in a stylish way without being unappealing to the eye; and the spring/summer collections were beaming with colour blocking outfits at the last fashion weeks - ideal for those looking for their wedding guest attire for a bumper summer of wedding engagements! To make colour blocking "soft", you simply pair neutral and pastel colours rather than bright colours. Sales of coloured clothing has skyrocketed in the spring months, with brands sharing the love for colour, including luxury cashmere brand, N.Peal, who has shared their top tips on how to wear the soft colour blocking trend.

Posted: 13 June 2022

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