John Lewis announces 20 new fashion brands
John Lewis plans to turbocharge its fashion offer to be the leading high street name for mid-premium clothing, perfect for wedding guest outfits and honeymoon attire. John Lewis is aiming to become the high street and online destination for customers buying contemporary fashion by bringing in additional cutting-edge designers to its branded offer. The move is part of their strategy to increase the frequency of fashion spend and build its growing market share with a younger demographic - particularly among 30 and 40-year-olds. It builds on the strong fashion sales during the last financial year and demonstrates our ambition to dominate the mid-premium market.