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Leading jewellery brand Abbott Lyon is excited to announce its partnership with CoppaFeel!, the UK's only breast cancer awareness charity for young people, as part of its 'Charms for Charity' initiative.
Through this heartfelt campaign, Abbott Lyon is committed to making a meaningful impact by designing and creating bespoke bracelets, donating 100% of the profits to carefully selected charities.
In its second partnership of the initiative, the brand has partnered with CoppaFeel! to release a limited-edition bracelet on the 4th of October during Breast Cancer Awareness Month. The bracelet is more than just a stylish accessory; with a choice of four different boob and mastectomy designs, it's a regular reminder of the importance of checking your chest.
CoppaFeel! is celebrated for its work in raising breast cancer awareness, educating young people on the signs of breast cancer and encouraging them to check their chests monthly, so that if they notice something unusual they are empowered to contact their GP and advocate for themselves. CoppaFeel! do this because when diagnosed early, breast cancer treatments are more effective and survival rates are higher.
The Charms for Charity partnership commenced in September with an exclusive bracelet design in support of Children with Cancer UK, and a final design will launch in December to support Many Tears Animal Rescue. Children with Cancer UK is devoted to improving survival rates and enhancing the quality of life for young cancer patients, working tirelessly to ensure every child and young person has the opportunity to live their life to the fullest. Many Tears Animal Rescue is focused on rescuing and rehoming abandoned dogs, particularly ex-breeding dogs and those in desperate need of care, giving them a second chance at a loving home.
Jezz Skelton, CEO and founder of Abbott Lyon, said: "We're incredibly proud to announce our second charity partnership as part of our Charms for Charity initiative. Following our first collaboration with Children with Cancer UK, we're excited to continue our support for meaningful causes by partnering with CoppaFeel!."
Jezz adds, "At Abbott Lyon, we believe in empowerment through self-expression and confidence, and this aligns perfectly with CoppaFeel!'s mission to encourage people to feel confident in looking after their bodies. By supporting this charity, we're helping to spread a message that resonates deeply with us empowering people to take control of their health, and advocate for themselves to ensure that everyone has the best opportunity to lead a full life. Breast cancer awareness is a cause that's close to our hearts, and we're proud to be part of such an important movement."
Amber Hodge, partnerships manager at CoppaFeel!, said: "We're so excited to be kicking off our partnership with Abbott Lyon, this Breast Cancer Awareness month. We absolutely love the four inclusive designs of their CoppaFeel! Charms For Charity bracelets. Not only do the charm bracelets act as a handy reminder to check your chest, but the funds raised from the bracelets mean we can reach even more young people with our life saving message."
https://www.abbottlyon.com