We chat to Katarzyna Mazur of KRISP Clothing
Tell us about KRISP Clothing and what you have to offer for weddings...
With humble beginnings on the UK high street, we have nurtured and grown KRISP into a global brand with our clothing being sold to customers all over the world. During many years of direct contact with our customers we have discovered that there's a great desire for a collection of affordable bridesmaids' dresses without loosing on quality. We wanted to shift from the idea that you have to spend a fortune to achieve a sophisticated look and glamorous feel. Our classy and versatile bridesmaids' collection has been designed to ensure maximum elegance and comfort for all shapes, sizes and budgets for under £60.
Two years ago we also expanded our selection of occasion shrugs and boleros, which is now the top-ranking online collection for bolero jackets in UK. They are the perfect addition to any evening dress, whether you're a bridesmaid or a guest. They serve a dual-purpose of keeping you wrapped up and warm while providing a complete look and final flair.
What makes you different from other brands?
Unlike huge retailers and fashion houses, KRISP is a small family-run business with a close-knit team of 20 staff members who are committed to working together to best serve the brand. We've spent years cultivating relationships with our suppliers so that we can bring you the lowest prices for our top products. With our main bridesmaid dresses collection under £60 and glamourous evening dresses ranging from £35-£80, we help our customers to embrace the true spirit of being a bridesmaid at a price that works for them.
What's your bestselling bridesmaid dress?
This would have to be our Multiway Neckline Occasion Maxi Dress – having variety in styling is always a plus. Thanks to its on- or off-shoulder neckline, you can wear this elegant gown for many occasions to come with a choice of off-shoulder, wide straps or short cap sleeve styling. Cross-pleated and a padded bust enhances the feminine form and allows you to go braless. We recommend this dress as a bridesmaid's outfit, along with our One Shoulder Evening Maxi Dress for a fabulous mix of colour and styles. They get our top marks for comfort in fitting with their elasticated back.
What's your top tip for brides when choosing their bridesmaids' dresses?
You have chosen the girls to be your bridesmaids because they are your closest friends. Allow them to wear a dress that they feel comfortable in with a shape that really suits them. We operate a mix-and-match policy: our main collection dresses can each be ordered in KRISP's Occasion Colours so that each bridesmaid can wear her own style, standing out in the crowd whilst blending perfectly for a picture-perfect colour scheme.
With unique pleating on the skirts, our collection lends itself to more modern tastes on traditional silhouettes. A stretchy elasticated back means the bridesmaids will look and feel their best from start to finish.
What's the most common question couples ask you?
"Is the price real?!" Couples usually can't believe that for £250 they can dress their whole five-girl bridal squad. We find it quite challenging, especially now during lockdown, to convey the message about quality and feel of the dress online. We're looking forward to when we can re-open our London shops to enable the in-store try on experience.
Wedding shows are another great opportunity to discover our range, feel the fabric and lining of the dresses or get some swatch samples for your colour scheme. Naturally you can do all of that online by visiting our bridesmaid section at www.krisp.co.uk
Katarzyna Mazur – Head of E-Commerce
KRISP Clothing | www.krisp.co.uk