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Alternative wedding fair in London for the style-savvy couple

couple sitting on some steps in boho wedding gear surrounded by flowers Image credit: Wolf & CoBecky Hoh-Hale, founder and creative director of wedding show Most Curious, gives us the low down on 10 reasons why the show is unmissable for the style-savvy couple planning their creative nuptials.

couple sat either side of a table in wedding gear looking at eachother with a cake in the middle Image credit: Wolf & Co1) Over 100 design and fashion led hand picked exhibitors.
Most Curious really is the biggest bang for your buck. The venue is the prestigious Truman Brewery, on Brick Lane known for its fashion and edgey arty events, and Most Curious really is the wedding answer to this brief! The industrial space is filled with the most exciting wedding vendors and designers the UK (and beyond!) has to offer. Not not a small show, this is a place where you can find every person you need for your wedding day, but with the feel of boutique event as each exhibitor is so individual and curated with care.

2) Fashion Shows!
Most Curious is known for it's runway shows that push the boundaries of bridal, something not always seen at more independent events. But this is the place to see trends unfold, with two shows per day, with concepts months in the making. Head creative Director Luke Reene gives his editorial eye and vision, this year with fantastic London Fashion Week session hair and make up artist Melinda Grant and her special team she has assembled for the event. We also have our Coalition team ensuring authentic input and guidance to make sure representation and inclusion is as informed and truly celebratory as possible.

plants in planters Credit: Teddy Pig Photography3) SHOP THE SHOW!
Don't forget there is plenty of retail joy to be had at the show, not only from the larger sales and bookings we encourage and welcome at the show but there's a more low key shopping element of the weekend. So there's plenty of smaller items and purchases people can pick up while they are looking for more major things. Perfect for your accompanying visitors too, who have just come along for the ride!
Just fun, lovely things, such as plants, mini homewares, bouquets, jewellery, accessories, cosmetics, sweet treats, stationery, prints, tees or smaller wedding orientated items, from £3.50 to £100.
For example Jens Plants and Florists will be selling houseplants from £15 and Notes stationers will be offering their Wedding Party proposal cards for just £3.50 - to 'propose' to your besties to have their official roles on the day. And jewellery companies such as Wolf and Moon will have gorgeous smaller items, such as earrings or lifestyle pieces for sale from £20-£60 and Callie Pettigrew will have homeware loveliness, such as these marbled candles sets, alongside her imminent giant rebrand!


4) DISCOUNTS/SHOW OFFERS
Almost all the brands at the show will craft bespoke offerings for Most Curious visitors; here's some excellent sneaks already.
Sarah Beresford, who creates stylish silk ties, bow ties and pocket squares with contemporary embroidery, will be offering 20% off all stock ties and 10% off bespoke orders made within the month of March 2022. She will also have a selection of ties and bow ties that can be purchased and taken away on the day with a whooping 25% discount.
Planner Events With Akilah has discounts on her virtual planning packages as well as 25% off of on the day coordination if in London and if you book the book Full Wedding Planning you will receive £250 voucher credit to use towards one of their preferred suppliers - woo hoo!
Whole Lotta Love Planners will be giving 10% off all their packages when you book either at the show or via a code she will give out at the show.
Ballad Bride will be offering free micro meditation sessions at the stand and 20% off her Bridal Vision Crafting Rituals.
Contemporary floral artists Ultramarine will be offering a 10% discount to any couples that book their wedding flowers with via Most Curious by March 31st 2022.
Wedding wear sponsor Jan Si will offer a big ol’ 20% discount on all new collection pieces placed within two weeks of the show! 

 

ceiling drapes hanging over a top table decorated in beige colour scheme with pops of orange colour 5) INSPIRATIONAL INSTALLATIONS AND AMAZING STANDS
One of the coolest part of the show is the dedication Most Curious puts into the the styling of the event and the collaboration with cool brands to create installation spaces. The main spaces are the entrance space and the catwalk, featuring amazing dramatic draping from Boomting Bunting and a very special floral installation.

Exhibitors can also select to have an installation stand, which means it's a much less traditional 'supplier' space and feels more immersive, creative and inspirational, a way to step into the physical world of the brand as well as providing ideas for how you might style certain areas for your wedding. We've had a few mood boards back from some exhibitors- so feast your eyes on these exclusive looks!

Whole Lotta Love Planners are even custom making their own retro cocktail bar for the couples to come and enjoy some champers while they chat ideas! We also work with our recommended set designer/builder Stuart Plant from Netflix show Interior Design Masters to build for us and exhibitors so visual feast of the show is a real big deal for us and want it to be for you!

6) MAKE A DAY OF IT WITH FOOD AND BAR DELIGHTS!
You can really make a day of it at the show with FEAST food stands and bar, to grab some brunch, lunch, or even tea, depending on when you arrive. We have Feast exhibitors which provide every thing from Street Food to ice cream and we have the brilliant Twenty Six as our mobile bar again this year who really know how to put on a stylish, delicious drink experience for the visitors!
Many of the stand also have lovely treats as gifts and samples, such as Our Owambe who will be serving mocktails and Afro-Carribean sample canapés and plenty of gorgeous cake brands with edible giveaways at their stand! 

7) Live music, DJs and entertainment
We are super excited to team up with the mighty Moonlight Experiences this year on the entertainment side of the show. Moonlight Experiences are a company dedicated to the celebration of queer culture through tourism and nightlife and offer super cool vibes for hen/stag/sten and hag dos and everything in between as well as wedding entertainment itself!
We can’t wait to bring some of that magic to the show. We will also be featuring the incredible interludes from Songbird Sessions powerhouse female vocalists as well as tunes on the decks throughout from our uber hip sponsors the Wedding Smashers.

rack of dresses from Bon Bride in white tones 8) SEE THE TRENDS UNFOLD WITH NEW LAUNCHES AND BRANDS
Most Curious has become a real destination and date in the calendar for brands launching new collections, ranges, services, products or indeed entirely new companies!
Because of this it has established itself as the place to be to see the new, the fresh, the never been seen before and the most directional elements of the wedding industry. Brands will also work on their most fashion and design led new ideas for their Most Curious offering so if you're a cool cat who is drawn to the idea of being a wedding pioneer and a trend-setter then Most Curious is your friend. We will do the leg work for you!

We can also already confirm some new vibes will come from Events With Akilah who is launching a new virtual planning service at the show, and Rewritten are previewing their new 2022 colour ways at the show including a dreamy sage, blue and pink satin. Wolf and Moon have a new dedicated bridal collection being launched via the show. Absolute modernist trendsetters Jan Si Studios will be using the show as platform to showcase their new collection as well as introducing the See-now-Buy-now business model, which means people will be able to buy new collection's garments (samples) straight off the rack (so perfect for a last minute buyers!) 

Bridal pioneer Velvet Johnstone will also preview brand new never seen before pieces at the show, a capsule collection, entitled "in my bones... pieces of you" - inspired by love & life. And featuring the next instalment of her collaborations with Atelier of Knit as seen in our last two campaign shoots. She will also offer a most curious discount at the show and during the month of March off the back of the event. 

9) COMPETITIONS AND GIVEAWAYS
There is so much love going on at the show, an abundance of giveaways and exciting comps accompany many of the stands. Rewritten will be giving the chance to win some of their wedding party dresses and Whole Lotta Love Planners will offer the prize to win a two hour planning session worth £400! Amazing prop company My Colour is Gold is giving away the chance to have a piece from their giant heart collection at your wedding! And if you take a photo at Events With Akilah’s stand and post on your socials you could win a free Design & Styling Service worth £350! Sevens and Twelves will have samples to give away, meaning you can take home a range of coloured 7inch records to see how they would work with your scheme - along with a 10% discount of their services!

hand holding a yellow bag 10) THE GOODY BAG!
If you buy a VIP ticket you will get your very own Most Curious goody bag, complimentary drink from the bar, pin badges and a delicious sweet treat too!In your custom screen printed TOTE bag you will receive gifts and even MORE discount codes, from some of our exhibitors and outside brads too. Jan Si are giving away an actual accessory from their new collection (!) in every bag and My Colour is Gold will give away a sequin heart keyring. Stay tuned to hear more about the treats in store for our VIP ticket holders!

MOST CURIOUS 2022: The wedding show for the style-savvy couple
Saturday 5th and Sunday 6th March 2022 | 10.30am to 5pm | The Truman Brewery 81 Brick Lane E1 6QR
Buy tickets!

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