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British faux flower platform Ett Hem London launches The Wedding Collection, a curated range of elevated bouquets designed for the modern bride.
With a vision to offer sustainable and everlasting beauty, the collection comprises seven bespoke concepts that feature the brand’s most popular blooms in ivory, cream, and white. The arrangements ensure that brides can access their favourite flowers, regardless of season, becoming an eternal keepsake. Each bouquet is named after an inspiring woman within the Ett Hem London community; among these is The Kate, in honour of Halfpenny London’s founder, designed to complement the brand’s elegant bridalwear perfectly.
In addition to the range of bouquets, the collection includes a series of large-scale floral installations (for hire) that provide a sustainable and impactful option for brides who want to make conscious choices without compromising on grandeur. Showcased exclusively at the Halfpenny London flagship boutique, the capsule edit is available for purchase or hire. Brides-to-be can view the collection in-store and access an exclusive discount code for online purchases.
Discover the company: https://etthemlondon.com