Historic Bloomsbury hotel reopens as The Memoir Club after £7m refurbishment

Since opening its doors in 1908 in the heart of London, a historic Bloomsbury landmark has remained a cherished haven for travellers and locals alike! Fast forward time, the team has announced a bold new identity following its total refurbishment and relaunch as The Memoir Club, a transformative reinvention of The Ambassadors Bloomsbury Hotel. 

Costing more than £7m, it blends enduring heritage with modern sophistication and caters for a dynamic new generation. General Manager George Konstas says, “We’re immensely proud to unveil our new transformation, a celebration of both our storied past and dynamic future. Guests will not only experience world-class hospitality but also immerse themselves in a living narrative of culture, creativity, and community.”

Leading the design overhaul, ICA Studio has woven a crisp new design into the 100 guestrooms, reminiscent of the Art Deco movement of Bloomsbury’s heyday. Each of the six guestroom categories features all the modern comforts expected.

Guests can delight in the invigorated restaurant, Adeline, which offers an innovative Eastern Mediterranean menu paired with distinctive cocktail creations for the ultimate stays.

Book now: memoirclublondon.com