The Ivy Collection unveils its 2025 festive campaign The Ivy Midnight Express

Credit: Johnny Stephens Photography

The Ivy Collection is delighted to unveil its 2025 festive campaign, The Ivy Midnight Express – a nationwide celebration designed to capture the magic of Christmas and transport guests to the ultimate festive paradise through delicious food and drink, evocative décor and exquisite dining experiences. The festive menus, launching in restaurants on November 12th, pull from traditional festive favourites, Ivy classics and innovative flavours for the ultimate date night.

Inspired by the tale of Arthur, a young boy whose Christmas Eve adventure helps Santa back on track with the help of his beloved train set, The Ivy Midnight Express brings the nostalgia of festive storytelling into The Ivy’s brasseries, with installations that combine twinkling lights, vintage charm, and whimsical train motifs.

The Ivy Collection has worked with artist and scenographer, Sophie Neil, to bring the magical story to life with illustrations on the festive menus, as well as across various retail products, including Christmas crackers, Christmas cards and more.

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