Soho Home takeover at The Wedding Shop Townhouse

Soho Home, the eclectic interiors brand created by world-renowned member's club Soho House, has launched a brand takeover on the top floor of The Wedding Shop's Fulham Road Townhouse, with a wide range of products available for couples to browse and add to their wedding gift lists.

The takeover, which made its debut at the end of March 2019, sees the Townhouse's second bedroom and ensuite merchandised head-to-toe with Soho Home products, including the brand's iconic cut crystal Barwell glassware, House pool towels, velvet Monroe furnishings and cosy House Robes, bringing the prestigious style of Soho House into the home.

The Wedding Shop's Townhouse, opened in London earlier this year, is the brand's newest and largest showroom and appointment space, where couples can enjoy an appointment with their very own Gift Guru. Brides and grooms-to-be can browse over 3,000 carefully curated products from more than 400 different brands. The Wedding Shop also offers the UK's first wedding gifting app, where couples can scan products throughout the Townhouse and add directly to their gift lists. Soho Home products are now available for couples to browse and add to their gift lists within the showroom or online at weddingshop.com, with every product being created for or inspired by the Houses.

Items have been selected from Soho Houses in Berlin, Miami and New York, while others were designed specifically for the rustic style of Soho Farmhouse, Mediterranean theme of Soho House Barcelona and the cosmopolitan Soho House Amsterdam. The brand takeover will run until the end of May and is part of an ongoing rotating calendar of collaborations with The Wedding Shop's leading interior brand partners. For more information, visit www.weddingshop.com